True Colors Fund
AD: Reema Kakaday
CW: Sam Hoffman
*2017 Silver Austin ADDY Winner*
*2017 Bronze 10th District ADDY Winner*
LGBTQ+ issues, at their core, are about acceptance. More than half of Americans already accept and embrace LGBTQ+ individuals, but many aren't aware of the multitude of issues LGBTQ+ youth face. We targeted these people in order to spread awareness of a struggle that far too many know nothing about.
The original logo featured a tree, but didn't do full justice to its color and beauty. I played around with a few designs, eventually picking option two.