*Silver Austin Addy Winner, 2018*
*Gold 10th District Addy Winner, 2018*
Reynold’s Wrap has a tight grip on the aluminum foil market, but when it comes to product use they are in constant competition with tupperware and plastic wrap. We created a branding campaign that rejuvenates the brand, reminding everyone that there’s only one true way to treat your leftovers. Wrap them in love and they’ll love you back.
CW: Sam Hoffman
AD: Reema Kakaday