Monotype

AD: Reema Kakaday
CW: Julian Castillo

Monotype is made of the prefix mono-, meaning one, and -type, meaning kind. This insight highlights the unity that exists between all Americans. Using dog-whistle design and type treatement to play into existing biases, this campaign brings a diverse collection of individuals together in one place. Through dialogue, education and understanding, the campaign begins to tear down barriers and highlight every community’s place in the American Culture. Black, white or brown, we are all red, white and blue.

Click to see the 2017 D&AD Monotype Brief